With its long-term accumulation and understanding in quality content production, platform operation mode and user demand insight, the content division of Play Group has successfully explored an effective path of internal KOL incubation by leveraging the Group's own resources and the advantages of MCN operation end, and has now successfully incubated such head KOLs as Nidamu, Tianji, Hua Wuji, Lee Xiaoqiang, Xiao Yang's Insect World and Count Plankton. KOLs spanning different fields such as gaming, secondary yuan, science popularization and digital. At present, the Group's KOL incubation business is becoming increasingly mature, greatly expanding the depth and breadth of the Group's KOL resources.